Alison Edgar Case Study

The Challenge


Alison Edgar is one of the UK’s most influential entrepreneurs. After building a successful sales coaching business she turned her attentions to the startup market with her new brand – The Entrepreneur’s Godmother. She developed an extremely popular and effective face to face seminar called Easy Peasy Sales, but she needed a way to extend her reach and create a training product so she could deliver her messages to anyone anywhere.

Alison approached us to help build her first online course.

The Solution


Alison needed a tool that could combine great experiences for learners with an effective e-commerce toolset. While there are many e-learning platforms that can do this, we knew from our extensive review of the market that Thinkific had the most suitable and practical solution.

People love working with Alison so we decided to re-create the face to experience as far as we could whilst using all we know about online training design. The result was a video led course with highly practical exercises that gave people the support they needed to put Alison’s ideas into action.

Online Course Sales and Marketing

Practical Performance Based Learning

Content Marketing

Website and Digital Marketing Design

Thinkific makes it simple to build sales pages for each course

We focused on creating engaging personal videos

We used bold but clean graphics to enhance video messages

PDF exercises provide key takeaways and help people implement ideas

We redesigned the website and digital marketing approach to sell more courses

We created complementary courses to create more sales opportunities


5 Star reviews

£ Total Sales

Day Turnaround

Amazing Result

So let’s talk about your project…

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Transform Elearning can help you find the right course strategy. Every case is different, but the same rules for success apply.